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About

I’m Tessa Ovadia, founder and creative force behind Tessa Design. In 2000, my journey began in a small garage with beads, passion, and the determination of a newly single mother of three. I wanted to build something that allowed me to be present for my family, while carving out a space in an industry I loved.

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Over the past 23 years, that spark has grown into one of South Africa’s most trusted suppliers of trend-driven fashion accessories and lifestyle products. Today, Tessa Design is recognised for delivering curated collections to medium and large retailers across Southern Africa, collections that connect with real consumers because they are researched, relevant, and refined.

The Tessa Design RangeAlongside curating and procuring ranges for large retail customers, I also launched the Tessa Design range of fashion accessories. It began in 2002 at Young Designers Emporium (YDE) as a small jewellery collection and, over 20 years, evolved into a comprehensive range of accessories. During this time, the brand won numerous awards and built a loyal following.

Seven years ago, the range debuted on Superbalist, initially under their private label. Today, Tessa Design is proudly distributed as a third-party brand, spanning:

  • Jewellery

  • Bags

  • Hats

  • Scarves

  • Hair accessories

  • Socks

  • Shape-wear

  • Bag charms

  • And any trending accessory

 

This evolution reflects our commitment not only to supplying retailers, but also to creating a direct-to-consumer fashion brand that celebrates versatility, confidence, and style.

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What We Believe

  • Fashion is self-expression. Accessories give people confidence, creativity, and flair.

  • Details matter. From moodboards to pricing, precision runs through everything we do.

  • Honesty builds trust. Strong relationships with buyers and suppliers drive long-term success.

  • Trends evolve, so must we. Staying fresh, relevant, and inspired is at our core.
     

Milestones We’re Proud Of

  • Over 20 years in business

  • 3 incredible sons raised along the journey

  • Hundreds of collections launched, loved, and worn

  • Successful relationships built with buying teams and management of some of the largest retail outlets in Southern Africa

  • A growing accessories brand now proudly stocked on Superbalist

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